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New
New in
SS25 re:do collection
AW25 pre collection
Coming soon
Book appointment, persona CME
Shop, ready-to-wear
Shop all
Bestseller
Stone hybrid jacket
Steele hybrid jacket
Rome trouser
Small-scale-series FORMA
Jacket
Trouser
Overshirt
Core-stock-program, THE NEW FUNDAMENTALS
Jacket
Trouser
Overshirt
Custom-made-easy PERSONA
How easy it is
Measure-ready
Curated to express
Make an appointment
Exclusive private booking
Pre-order (next batch 1/4)
Order fabric patches
The story
About us
Sustainability through Customization
The on-demand production
The things you chance
The backroom
The partners
The clientele program (membership)
Your account, persona profile
Your contact
The service
Persona, custom-made-easy
The appointment
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